Provide the highest quality of orthodontic care and performing each aspect of our delivery of that care with pride in ourselves and our profession.
Address the ''individual'' patient and customizing the orthodontic treatment to fit into that patient's dental treatment needs and their needs as a human being.
Provide an atmosphere of trust and caring between our staff and our patients.
Maintain a high standard of orthodontic care through a series of continuing education programs for the doctors, the clinical and clerical staff; and to exchanging our knowledge and expertise through lectures, academic involvement and publications.
Improve the ''quality of life'' for our patients by contributing to their sense of well-being and to their development of self-esteem.