CONTENT MARKETING AND COMMUNICATIONS MANAGER
SCHAUMBURG, IL – FLEXIBLE HYBRID SCHEDULE
Feel good about your work—and your workplace.
The American Society of Anesthesiologists (ASA) team provides education, resources, and advocacy to help our members improve the experience and safety of patients in their care. You can be a part of this important work—join more than 160 change-makers, collaborators, and advocates as we continually work towards excellence.
We live our core values of collaboration, dedication, commitment, and improvement every day. And we know that diversity in the way we look, think, learn, and live makes everything ASA does better. Our policies, culture, and people strengthen this commitment every day. As a result, ASA has been named one of the Best and Brightest Companies to Work For in Chicago and the Nation® for the past eight years.
ASA offers flexible hybrid work arrangements, a "dress for your day" mindset, generous time off, plus big development and educational opportunities, so you can write your own story. What's more because ASA is a professional association—not a corporation—we value performance over profits.
As part of the health care community, we offer a full slate of health, financial, and wellness benefits to support personal and family needs, including quality medical, dental, and vision insurance at a reasonable cost, 401K match, a free fitness center, breastmilk shipping, CALM subscription, volunteer committees, employee resource groups, and much more.
Be part of a collaborative, caring community.
Position Summary:
The Content Marketing and Communications Manager is responsible for the organization and creation of cross-channel content assets and communications used to drive brand recognition, thought leadership, influencer marketing, earned media, and demand generation. Operating in a cross-functional role on the Marketing and Communications team, this position will collaborate with team members and ASA staff to help develop, edit, and review multi-channel content to deliver an effective content marketing strategy that achieves promotion, sales, thought leadership, and engagement objectives. The position will also work closely with the Member and Product Experience team to oversee ASA’s website content development, maintenance, and editorial schedule. The Content Marketing and Communications Manager must be a proficient copy writer, editor, and proofreader with a keen understanding for messaging and resources that will resonate with external audiences. This position reports to the Associate Director of Marketing and Communications and is responsible for ensuring content is on-brand and consistent with ASA’s style, quality, and tone of voice.
Primary Position Responsibilities:
- Collaboratively develop and curate compelling marketing and communications content on an ongoing basis working closely with the Associate Director of Marketing and Communications and the Member and Communications’ Managers, Specialists, and Designers, as well as independent content, copywriter, video, and multimedia consultants to create high-quality and compelling collateral to support identified goals.
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- Develop standards, systems, and best practices for content creation, distribution, and repurposing online and offline, versioned appropriately for communication channels and audiences—working across functional areas to ensure adherence to standards and consistency of messaging based on ASA’s qualitative research.
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- Manage content calendars, having a line of sight across ASA’s content areas (where content comes from) and channel strategy (where it goes, ability to prioritize content and communication needs according to seasonality and revenue/engagement goals).
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- Ensure all content is optimized for search, categorized, and tagged appropriately, and targeted for relevant channels.
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- Understand current marketing and brand campaigns and objectives and identify and develop appropriate complementary content to support them.
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- Commit to understanding ASA’s research of members and customers, including the challenges and pain points they face and how ASA serves as a partner for them, and tailor marketing editorial approach accordingly.
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- Monitor changes and trends in anesthesiology and leverage insights for content strategy and development; key focus on training programs, early-career anesthesiologists, the future of anesthesiology, member pain points, etc.
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- Stay up to date on the latest developments in terms of search engine optimization, content trends, and consumer behavior.
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- Content project types include, but are not limited to engagement campaigns, member personas, web content, infographics, report summaries, videos, video scripts, podcasts, etc.
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- Collect and utilize data-driven insights (e.g., Google Analytics, marketing automation, qualitative and quantitative research, etc.) to identify content opportunities at key points in the member/customer lifecycle – opportunities to nurture current members and customers, engage our prospects and inspire our customers with impactful and targeted content pieces and campaigns.
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- Lead from start to finish developing and tracking project plans with competency, including input for all project tasks and milestones from concept and design to production, QA, deployment, and launch.
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- Establish relationships/workflows to consistently bring together business units, themes, and seasonality to leverage ASA’s assets to relay a story, influence, and create awareness amongst audiences.
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- Manage ASA’s homepage website editorial schedule, which includes ensuring stakeholders are trained and counseled on best practices on website content writing and presentation.
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Position Qualifications:
- Bachelors degree in Journalism, Communications, or related field preferred.
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- 4 years as part of a creative or marketing team with a minimum of 3 years in a content marketing role, as well as channel-specific knowledge (blog, video, Facebook, Twitter, etc.).
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- Familiarity with video and podcast development (script writing and production technology).
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- An intuitive understanding of storytelling and how best to engage your audience through content marketing.
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- Proven history of helping to develop and driving successful content marketing strategies across demand generation and lifecycle channels.
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- Experience with a health or scientific-related organization a plus.
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- Ability to translate organizational mission/vision/priorities to consistently used lexicon, tone and messaging integrated throughout communications channels to multiple audiences.
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- Excellent facility with Microsoft suite of products, content management systems, and web publication systems.
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Please follow the link to apply:
https://recruiting2.ultipro.com/AME1090ASAN/JobBoard/79dc62ee-25a8-40d7-92fe-8327b8e4afb5/Opportunity/OpportunityDetail?opportunityId=2c27e8a8-0c60-4f73-8469-e4ebc334fbc3
