The C-Suite Case for Brand Evolution - A Business as "Un"usual Livestream Event

The C-Suite Case for Brand Evolution - A Business as "Un"usual Livestream Event 

A Business as "Un"usual Livestream:

As companies evolve, leaders have to ask whether their brand still reflects the business they are building. Growth, new capabilities, changing ownership structures, and an evolving workforce can create a gap between how a company has historically been known and where it is headed next.

In this Business as “Un”usual session, Red Caffeine CEO Kathy Steele is joined by Todd Gordon, CEO of GHA; Anika Moore, Chief People Officer at GHA; and Mary Lynn Fayoumi, President and CEO of HR Source, for a C-suite conversation about the business decisions behind brand evolution. You’ll hear how GHA approached research, strategy, creative decisions, and internal rollout while balancing its 45-year reputation, employee ownership, and plans for future growth.

Register now for priority access to this livestream!

Session Highlights:

• Identify the signs that a long-standing brand may no longer represent the full business
• Learn how research can move brand decisions beyond personal preference
• See how GHA balanced its 45-year reputation with employee ownership and future growth
• Understand why employee listening needs to include visible follow-through and communication
• Explore how a clearer brand can support recruiting, client understanding, and employee pride

Register for the event and get a real-world look at how leaders can evolve a brand while protecting the trust and history that made it valuable.