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BEGIN:VEVENT
DTSTART:20261015T170000Z
DTEND:20261015T183000Z
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SUMMARY:The C-Suite Case for Brand Evolution - A Business as "Un"usual Livestream Event
DESCRIPTION:The C-Suite Case for Brand Evolution - A Business as "Un"usual Livestream Event \n\nA Business as "Un"usual Livestream:\n\nAs companies evolve\, leaders have to ask whether their brand still reflects the business they are building. Growth\, new capabilities\, changing ownership structures\, and an evolving workforce can create a gap between how a company has historically been known and where it is headed next.\n\nIn this Business as "Un"usual session\, Red Caffeine CEO Kathy Steele is joined by Todd Gordon\, CEO of GHA\; Anika Moore\, Chief People Officer at GHA\; and Mary Lynn Fayoumi\, President and CEO of HR Source\, for a C-suite conversation about the business decisions behind brand evolution. You'll hear how GHA approached research\, strategy\, creative decisions\, and internal rollout while balancing its 45-year reputation\, employee ownership\, and plans for future growth.\n\nRegister now for priority access to this livestream!\n\n \n\nSession Highlights:\n\n\n Identify the signs that a long-standing brand may no longer represent the full business\n Learn how research can move brand decisions beyond personal preference\n See how GHA balanced its 45-year reputation with employee ownership and future growth\n Understand why employee listening needs to include visible follow-through and communication\n Explore how a clearer brand can support recruiting\, client understanding\, and employee pride \n\n\nRegister for the event and get a real-world look at how leaders can evolve a brand while protecting the trust and history that made it valuable.
X-ALT-DESC;FMTTYPE=text/html:The C-Suite Case for Brand Evolution - A Business as "\;Un"\;usual Livestream Event \;
\n\nA Business as "\;Un"\;usual Livestream:
\n\nAs companies evolve\, leaders have to ask whether their brand still reflects the business they are building. Growth\, new capabilities\, changing ownership structures\, and an evolving workforce can create a gap between how a company has historically been known and where it is headed next.
\n\nIn this Business as &ldquo\;Un&rdquo\;usual session\, Red Caffeine CEO Kathy Steele is joined by Todd Gordon\, CEO of GHA\; Anika Moore\, Chief People Officer at GHA\; and Mary Lynn Fayoumi\, President and CEO of HR Source\, for a C-suite conversation about the business decisions behind brand evolution. You&rsquo\;ll hear how GHA approached research\, strategy\, creative decisions\, and internal rollout while balancing its 45-year reputation\, employee ownership\, and plans for future growth.
\n\nRegister now for priority access to this livestream!
\n\n \;
\n\nSession Highlights:
\n\n\n - Identify the signs that a long-standing brand may no longer represent the full business
\n - Learn how research can move brand decisions beyond personal preference
\n - See how GHA balanced its 45-year reputation with employee ownership and future growth
\n - Understand why employee listening needs to include visible follow-through and communication
\n - Explore how a clearer brand can support recruiting\, client understanding\, and employee pride
\n
\n\nRegister for the event and get a real-world look at how leaders can evolve a brand while protecting the trust and history that made it valuable.
\n
LOCATION:Virtual Event
UID:e.9129.10634
SEQUENCE:3
DTSTAMP:20260923T121914Z
URL:https://members.schaumburgbusiness.com/events/details/how-gha-s-leadership-aligned-people-position-and-growth-for-what-comes-next-a-business-as-un-usual-livestream-event-10634
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