Schaumburg Business Association

Public Relations Associate

Posted: 02/14/2020

The American Society of Anesthesiologists (ASA) serves more than 53,000 members in the U.S. and around the world. With more than 175 talented employees, our organization places tremendous value on the contributions, expertise and knowledge that each one brings to our table. Our Schaumburg, Illinois headquarters is home to member support, education, marketing and operational functions, while colleagues in Washington D.C. advocate on behalf of patients, physician anesthesiologists and the specialty. Thanks to our positive, supportive work environment, ASA has been named one of Chicago's Best & Brightest Companies to Work For® and one of the Best and Brightest Companies to Work For in the Nation® for the last three consecutive years. As we continually seek to strengthen the organization, we welcome individuals who are competent, innovative, motivated and agile. If this sounds like you, please consider reaching out!
Position Summary:
The Public Relations Associate supports and implements public and media relations initiatives to protect and promote ASA including performing day-to-day public and media relations activities, coordinating the development and distribution of ASA news announcements, planning and creating statements and related content on schedule and within tight and often urgent timeframes. Under the supervision of the Senior Public Relations Manager, this position supports efforts to ensure positive awareness and understanding of the specialty within the media, medical community, policymakers and legislators, patients, and the general public. This position also supports ASA’s efforts in strengthening the recognition and brand of the Society.
Primary Position Responsibilities:

  • Proactively pitch ASA initiatives and expertise and pursue media placement opportunities with national, trade and local reporters. Cultivate working relationships with health care media, consumer media, and key audiences that clearly and consistently support the Society’s mission, vision and strategic plan. Respond to media and public inquiries and coordinate media interviews with ASA spokespersons. Write talking points on various topics and help prepare ASA spokespersons. Assist Public Relations Department with before/after-hours media requests as needed.
  • Write and edit press materials, including but not limited to pitches, news releases, media alerts, byline articles and variable content to secure positive media coverage and increase public awareness of the specialty.
  • Distribute news releases, media alerts, educational and other public and media materials on time and on schedule. Develop and maintain accurate and updated target media lists.
  • Coordinate public and media relations activities in support of, and onsite, at the ANESTHESIOLOGY annual meeting, including press registration process and related content and functionality on microsite. Participate in the selection of scientific abstracts to be promoted in news releases during meeting. Assist in writing news releases on abstracts and meeting announcements.
  • Maintain all media monitoring databases and a log of all on-going and completed interview requests and subsequent published articles/broadcasts. Document, track, and report on all public relations requests and activities.
  • Write, develop and schedule appropriate content for digital and print communications (including social media, newsletters, e-blasts, website, microsites and The Monitor) and publish content on website. Generate membership lists for e-blasts when appropriate.
  • Monitor and report on activity of competing organizations and provide related insights and recommendations. Compile regular reports on relevant PR initiatives, as requested.
  • Assist in the coordination of ASA’s Leadership Spokesperson Training (LSTP) program. Coordinate registration and RSVPs, critique and provide feedback to ASA members participating in program.
  • Collaborate with Marketing Communications team and other colleagues to plan and implement PR-related tactics to support ASA products, programs and initiatives as part of holistic communications plans.
  • Ensure the ASA Insider (Intranet) and ASA websites are up to date with current department activities related to public relations.
Position Qualifications:
  • Bachelor’s degree in English, Public Relations, Journalism, Communications, or related field required.
  • Minimum 3 years of experience in media/public relations role required.
  • Agency and/or association experience desired.
  • AP style writing experience required. Strong and clear verbal and written communication skills required. Excellent proofreading skills required.
  • Proven record of success in media placements.
  • Demonstrated understanding of social media tactics required.
  • Experience creating social media content for business preferred.
Please follow the link to apply: