Marketing and Communications Specialist - Flexible Hybrid Schedule

Posted: 04/06/2022

The American Society of Anesthesiologists (ASA) serves more than 55,000 members in the U.S. and around the world. With more than 155 talented employees, our organization places tremendous value on the contributions, expertise, and knowledge that each one brings to our table.
Our Schaumburg, Illinois headquarters is home to member support, education, marketing, and operational functions, while colleagues in Washington D.C. advocate on behalf of patients, physician anesthesiologists and the specialty. Thanks to our positive, supportive work environment, ASA has been named one of Chicago's Best & Brightest Companies to Work For® in addition to one of the Best and Brightest Companies to Work For in the Nation® for the last five years.
The American Society of Anesthesiologists values the safety of our employees, our members, and our visitors. In support of these values, if you are selected for this job, you must be fully vaccinated against COVID-19, except when vaccination is not medically advised or violates your sincerely held religious beliefs. New employees must either provide proof of vaccination or be granted a medical or religious exemption before working with the American Society of Anesthesiologists.
As we continually seek to strengthen the organization, we welcome individuals who are smart, creative, motivated, and agile. If this sounds like you, please consider reaching out!
Position Summary:
Under the supervision of the Marketing and Communications Manager, the Marketing and Communications Specialist assists with the development and execution of strategic, audience and benefit focused marketing and communications plans for key elements of ASA’s product and program portfolio. Takes primary responsibility for implementing promotional tactics in accordance with established communications plans, monitors campaign KPIs and other data to ensure success and adjusts plans, as necessary. Collaborates interdepartmentally and with appropriate members and governance bodies to ensure buy-in and to procure necessary input and review for creative materials and copy. This position leads the marketing and communications strategy for ASA’s membership, leadership, and residency engagement portfolios, including goal setting, budgeting, and execution. This includes guiding, consulting, and reporting on recommended approaches with the Marketing and Communications team and other business units. Supports in the execution of promotional tactics across marketing and communication plans as needed. Work with external vendors for key projects.
Primary Position Responsibilities:

  • Assist with the creation of strategic marketing and communications plans to achieve ASA goals. Efforts include data analysis, marketing research reporting, SWOT analysis, competitive and environmental scans, messaging frameworks, creative briefs, communications calendars, etc.
  • Develop and create promotional materials and implement multichannel tactical elements, including email, direct mail, social media, copywriting, web publication, multimedia, content creation, advertising, etc. Ensure items are produced and deployed on time and on budget.
  • Fully manage the communication efforts (from strategy through execution) for specifically assigned products or programs within the ASA portfolio.
  • Monitor and report on KPIs (e.g., sales, registrations) and report on campaign performance (e.g., email metrics and conversions) at appropriate frequency. Make recommendations for tactical adjustments to meet goals.
  • Identify and monitor key performance indicators for marketing campaigns to ensure marketing mix has desired results (e.g., traffic to web pages, sales registrations, revenue).
  • Stay current on innovative marketing trends that can be incorporated into ASA campaigns to help marketing effectiveness and revenue.
  • Assist the Marketing and Communications Manager with setting and monitoring communications budgets. Keep current on modern marketing principles and practices.
Position Qualifications:
  • Bachelor’s Degree in Marketing, Communications, or related field required.
  • Minimum 3 years of experience in a marketing role required. Association and/or advertising agency experience preferred.
  • Strong and clear verbal and written communication skills required. Excellent proofreading skills required. Knowledge of AP Style a plus.
  • Experience with marketing automation platforms required (HigherLogic, Real Magnet, or Informz preferred).
  • Computer proficiency with MS Office Applications (Word, Excel, PowerPoint, Outlook) required. Experience with email automation systems, Google Analytics or similar, preferred.
  • Direct experience with planning and executing marketing communications and online marketing campaigns. Event, product, or membership marketing a plus.
  • Solid project management and organizational skills required. Strong attention to detail, with a focus on producing quality, error-free work.
  • Ability to plan out a project, determine requirements, set achievable and realistic deadlines, mange expectations, manage change and deliver results.
  • Ability to manage multiple projects at various stages is essential.
  • Strong service and quality orientation to clients, colleagues, and members.
Please follow the link to apply: