Workforce Development Program: Educational Series
How to Maximize Your LinkedIn Experience
Speaker: John Morris, Director of Sales with Club Colors will be leading this workshop and sharing some of his expertise with the group.
This workshop will cover some of the following areas:
- Creating and maximizing your personal LinkedIn profile
- How to best network and build your followers based on brand promotion, personal brand building, sales lead generation, and monetization of those efforts
- Creating attention through a systematic approach of sharing content
- And much more!
About the Presenter:
John Morris is the Director of Sales and Host of ?In The Club? podcast, powered by Club Colors. John has 20 plus years of Sales, Marketing, Branding, and Communications experience in small business consulting and investment banking. Currently, John leads a 30-person sales team in the field of brand management, marketing and promotional product sourcing, decoration, and distribution with Club Colors. Club Colors is the exclusive brand management partner to Barnes & Noble ? College and partners with brands such as HUB International, Philips, Hirschbach Trucking, Hitt Contracting, Modelo, and Stanley Black and Decker?to name a few.
Over the last two years, John has developed a method to drive social media selling and networking via LinkedIn. Through trial and error, research, and extensive training John has trained his team to use LinkedIn for networking, influence, lead generation, brand building, and social selling. This has driven his company page by 2000 followers in a year and a half, and his personal page by 3500 followers in that same time frame. All of which have positively impacted lead generation and company growth by over 20% during a pandemic and climbing.
John has structured methods to improve personal and company brand awareness through the utilization of the LinkedIn platform, content creation, and targeted social marketing methods effectively exploiting the LinkedIn algorithm. These methods are designed to turn LinkedIn into a revenue generation tool.
