|Think about your business. Now picture your ideal customer. How did they find out about you? Most businesses track this information as much as possible. Just as important, consider how do new clients find you?
· Do you advertise in local papers?
· Do you send out direct mail campaigns?
· Do you engage in cold call sales?
· Do you work with sales reps?
These are all traditional, and costly, ways to sell your brand.
Hear from Joe Skibbie of JRS Mar/Com, about a free form of advertising where you control the messaging and can promote any of your products or services? What if he told you promoting your business this way will lead to more people learning about your business? More people learning about your business means more potential customers.