The Marketing Collective Summit: Find out why Marketing Matters

Budding entrepreneurs, established business owners, marketing professionals and others interested in the vast world of marketing and a brand’s relationship with the public relations (PR), are invited to attend the upcoming “Marketing Matters” summit. This inaugural half day event will be presented by “The Marketing Collective” – made up of seven northwest suburban communications professionals, with a goal to enlighten, educate and inspire attendees and help them to bring their marketing and PR initiatives to the “next level” – so their unique brands and businesses can stand out from the crowd.

Individual presenters will include Melanie Santostefano of Vicarious Multimedia and St. Steven Public Relations, who will present about PR and how a business’ image and relationship with the public are influenced by any and all promotional activities, and Alan Stern of Persona Marketing who will show attendees how to stay top of mind on social media using his patented, H.E.A.T. Method that includes Humor, Education, Adding Value and Trust.

Group presenters will include: Proceed Innovative’s Patrick Panayotov and Jason Stallard of Love Local Media Agency will jointly present on how video and business activities online impact EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), along with a panel made up of visual marketers including Laura Lian Williams of Laura Lian Creative Partners, Jeff Miller of Divine Designs and Graphics, and Steve Long of Blink Tees who will share tips, education and creative ideas on how to leverage a business’ brand.

These individuals will share their professional expertise, which collectively represents more than 100 years of experience in communications, with attendees – who will leave with a deep(er) understanding that “Marketing Matters!”

Is this event right for you?!