SBA Technology Summit
Digital Marketing: Insights to Implementation
Please join us for our 2nd annual Technology Summit featuring dynamic speakers and exciting breakout sessions, and knowledgeable companies displaying to support your marketing implementations!
Event Agenda
10:00am Event Start & Display Tables
10:30am Opening Remarks
10:45am Morning Breakout Session
11:30am Lunch & Display Tables
12:00pm Keynote
1:00pm Afternoon Breakout
2:00pm Event Concludes
Keynote: Insights & Implementation from a Tech leader:
Jim Armstrong is a Google Senior Account Manager and the Co-Founder of Get Busy Media and a digital marketing expert. Since 2009, Jim has built his knowledge around emerging media and leveraged several experiences to develop a keen understanding of internet marketing. His core competencies include digital performance marketing, online measurement and attribution, data analytics and content marketing.
Matt Gaither has been an Account Manager at Google for two plus years. During his tenure at Google, Matt has specialized in Search Automation, Machine Learning, Online to Offline data connection, as well as Display and Video optimization. Overall, our team provides digital consultation for our advertising partners in order to navigate the complex digital ecosystem and help accomplish their business goals. Prior to working at Google, Matt spent five years at Valassis, a Print and Digital Marketing Company. While at Valassis, Matt partnered with some of the largest CPG brands (P&G, PepsiCo, Sara Lee, Smuckers) on Print (Direct Mail, FSI, ROP), In-Store Signage, and Digital Display.
BREAK OUT SPONSOR:
Breakout 1: From Saudi Arabian Princes to Russian election hacking, digital scams are everywhere. Protecting your business, your customers, and reputation is critical for digital marketing success. This breakout will highlight the latest in digital scams and give you the tools needed to implement the best security practices to be careful with your digital marketing.
Insights Provided By:
Breakout 2: This breakout introduces Addressable Geo-Fencing. A revolutionary new way to use digital advertising to target physical addresses in conjunction with direct mail. Learn how this new technology increases both frequency and measurable ROI.
Wednesday Nov 28, 2018
10:00 AM - 2:00 PM CST
10am - 2:00pm
American Society of Anesthesiologists
1061 American Lane
Schaumburg, IL
$45 SBA Members
$60 Non Members