Technology Summit: Digital Marketing

SBA Technology Summit

Digital Marketing: Insights to Implementation

Please join us for our 2nd annual Technology Summit featuring dynamic speakers and exciting breakout sessions, and knowledgeable companies displaying to support your marketing implementations!

Event Agenda
10:00am Event Start & Display Tables
10:30am Opening Remarks
10:45am Morning Breakout Session
11:30am Lunch & Display Tables
12:00pm Keynote
1:00pm Afternoon Breakout
2:00pm Event Concludes

Keynote: Insights & Implementation from a Tech leader:

Jim Armstrong is a Google Senior Account Manager and the Co-Founder of Get Busy Media and a digital marketing expert. Since 2009, Jim has built his knowledge around emerging media and leveraged several experiences to develop a keen understanding of internet marketing. His core competencies include digital performance marketing, online measurement and attribution, data analytics and content marketing.

Matt Gaither has been an Account Manager at Google for two plus years. During his tenure at Google, Matt has specialized in Search Automation, Machine Learning, Online to Offline data connection, as well as Display and Video optimization. Overall, our team provides digital consultation for our advertising partners in order to navigate the complex digital ecosystem and help accomplish their business goals. Prior to working at Google, Matt spent five years at Valassis, a Print and Digital Marketing Company. While at Valassis, Matt partnered with some of the largest CPG brands (P&G, PepsiCo, Sara Lee, Smuckers) on Print (Direct Mail, FSI, ROP), In-Store Signage, and Digital Display.

BREAK OUT SPONSOR:

Breakout 1: From Saudi Arabian Princes to Russian election hacking, digital scams are everywhere. Protecting your business, your customers, and reputation is critical for digital marketing success. This breakout will highlight the latest in digital scams and give you the tools needed to implement the best security practices to be careful with your digital marketing.

Insights Provided By:

Breakout 2: This breakout introduces Addressable Geo-Fencing. A revolutionary new way to use digital advertising to target physical addresses in conjunction with direct mail. Learn how this new technology increases both frequency and measurable ROI.

Insights Provided By:

Breakout 3: When you need a product or service, where do you look first? More and more people are getting leads and referrals from digital sources. With more and more web traffic being driven by smartphones, tablets, and PC?s, there is a growing need for businesses of all sizes, from startup to enterprise level organizations, to engage in Digital Marketing Strategy. Oftentimes, having a focused online strategy can be the difference between flat sales and business growth.

Joe Skibbie of JRS Marketing Communications will present the basics of Digital Marketing for Busines, making sure your business can be found online and strengthening it?s presence. In this course, students can expect to learn about the importance of mobile responsive website design and it?s link to being listed in search results. Students can also expect to learn about Social Media?s growing importance and connection with Search Engine Optimization (SEO)

Insights Provided By:

Breakout 4: PM ONLY
Learn the ins and outs of digital marketing, and Video Marketing benefits Dr. Mayo Adegbuyi, President of Biz Crown Media is a seasoned marketing and business professional, with a strong background in business strategy, business marketing and operational procedures. Having served in many management and consulting roles, Mayo?s interest in the business possibilities of social media inspired him to conduct one of the first academic studies on the efficiency of social media as an effective business tool for his doctoral dissertation. He has since used his expertise to help businesses thrive with their social media and marketing presence in addition to improving their business operations.

Insights Provided By:

DISPLAYING AT EVENT: