Red Caffeine Business as "Un"usual Livestream - Beyond the Pitch: Aligning Sales Strategies with Customer Needs

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Join host Kathy Steele and guest Tom Latourette for a Livestream event designed to transform your sales methodology. As Managing Partner at M3 Learning, Tom brings over two decades of experience in aligning sales strategies with the nuanced needs of customers. This session will dissect the importance of validating clients' concerns, establishing yourself as an irreplaceable ally, and engaging customers with a customized approach. Learn how to foster relationships that extend beyond transactions, ensuring clients recognize the concrete value in your solutions.

Session Takeaways

• Learn how to make your clients feel validated rather than overloaded
  with information
• Transition from being an order-taker to becoming an
  indispensable strategically
• Discover how to customize the information you share with potential clients so they stay engaged