Professional Development - Reputation Management

A company’s reputation is its greatest asset.  A solid character creates a strategic advantage for a company in an increasingly competitive marketplace.  Join us for an engaging and insightful workshop to learn how to build a positive reputation for your company and maintain it with a variety of audiences including the media, the public and the corporate world.  Remember, it just takes one bad response to cripple an organization if your company is unprepared.  Find out how you can build a strong company reputation to withstand the negative responses and capitalize on the positives.

Our featured speaker, former FOX News executive producer Elizabeth Ciesla, created Ciesla Media Strategies, Inc. to help organizations and associations learn how to best work with the media.  She has expanded her firm to handle communications for clients trying to reach their target audience whether it is the media, their clients, other business owners, or government officials.  At FOX News Chicago, Ms. Ciesla managed more than 50 employees and produced more than 5000 hours of local morning programming.  She also created and produced, “FOX Chicago Perspective with Walter Jacobson.”  She previously worked for WNDU-TV, WNIT-TV, WCIA-TV and WPGU-FM.  She is an adjunct faculty member of Columbia College Chicago teaching classes in journalism.