Leadership Luncheon: The Growth Playbook: 5 Strategic Shifts to Future-Proof Your Brand, Sales, and Customer Experience

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The Growth Playbook: 5 Strategic Shifts to Future-Proof Your Brand, Sales, and Customer Experience
Let’s be honest—most mid-sized businesses don’t have a strategic plan or growth playbook. They’re built on hustle, tribal knowledge, and a few heroic employees keeping it all together. But that only works… until it doesn’t.

This presentation is uniquely designed for leaders who are ready to move beyond makeshift growth strategies and embrace a future-proof approach. It offers a comprehensive roadmap to scale your business with robust systems, brand power, and revenue alignment.

Developed from Red Caffeine’s proven Grow-to-Market™ methodology, this talk presents fi ve practical and strategic shifts. These shifts are not just theoretical concepts, but actionable steps that can transform your company's approach to growth and drive meaningful results. Whether you're aiming to expand, attract better talent, build enterprise value, or transition from being the rainmaker, this session is your next strategic move.


You’ll learn how to:

● Turn your brand into a competitive weapon—not just a logo
● Make your website your best rep and deal-closer
● Use trade shows and events as pipeline machines, not a pricey investment with no ROI
● Align sales and marketing so they actually like (and trust) each other
● Build a revenue system that doesn’t rely on your top salesperson showing up every day

This session is led by Kathy Steele, CEO of Red Caffeine—a growth consultancy that’s helped mid-market businesses achieve hockey-stick revenue jumps, reposition their brands to reach global audiences, and build scalable sales and marketing systems. With over 30 years of experience and a reputation for energetic, practical, no-fl uff delivery, Kathy has shared her insights at events like the Inc. 5000 Conference, Compference, and the Women in Manufacturing Summit, as well as through her Business as “Un”usual livestream series.

Designed for founders, executives, and next-generation leaders, this session is especially relevant for organizations navigating big decisions about what’s next—and how to get there.