Business As "Un"Usual Livestream: Rebranding for Long-Term Growth: A Must for Evolving Businesses

Rebranding is not just a cosmetic change but a strategic move to align your business with evolving market demands and consumer expectations. Rebranding involves redefining your company’s image, mission, and values to better connect with your target audience and differentiate from competitors. Whether it’s due to shifts in business models, expansion into new markets, or the need to modernize your brand’s identity, rebranding can be a powerful tool for growth. Join us on August 8, 2024, to explore the critical aspects of rebranding with industry experts Kathy Steele, CEO of Red Caffeine, and David Doyle, President and CEO of Heidenhain Corporation.

Session Takeaways

• We’ll discuss the key factors that should drive your decision to rebrand, including shifts in business models and the need to modernize value propositions and market approaches
• Learn how your brand strategy can boost market share and growth
• We will highlight the opportunities to maximize your rebrand investment with customers, strategic partners, and employees