Built to Sell: How to Strengthen Your Business Long Before an Exit - A Business as "Un"usual Livestream Event

Built to Sell: How to Strengthen Your Business Long Before an Exit - A Business as "Un"usual Livestream Event

A Business as "Un"usual Livestream:

Mid-market business owners often believe strong financial performance alone will secure a premium valuation, yet buyers evaluate far more than revenue and EBITDA. Risk exposure, scalability, leadership depth, and reliance on the founder all play a critical role, and waiting until a deal is imminent is often too late.

In this Business as “Un”usual session, Red Caffeine CEO Kathy Steele and guest Jim Canfield break down what it takes to build a sale-ready business and why growth planning and exit readiness must happen together. You’ll learn what buyers really look for beyond financials, how intentional investments in brand, sales, and systems increase enterprise value, and how to avoid common pre-transaction mistakes that quietly reduce valuation.

Mid-market leaders face rising costs, shifting buyer behavior, and growing pressure to do more with less, yet most still budget by tweaking last year’s numbers. That outdated approach no longer matches what it takes to drive demand, win attention, and stay competitive.

In this Business as "Un"usual session, Red Caffeine CEO Kathy Steele and Founder and CEO Chris Arndt break down how to fund growth today and why most companies are under-investing without realizing it. You'll learn how top performers allocate GTM spend, what budgeting decisions impact competitiveness, and how to shift toward a more agile, outcome-driven investment model. 

Register now for priority access to this livestream!

Or Watch the Livestream Here: https://www.linkedin.com/events/7420189967710208000/

Session Highlights:

• What buyers really look for beyond financials when evaluating risk, scalability, and leadership depth
• The four pillars of a sale-ready business that reduce founder dependence and increase enterprise value
• Why growth and exit planning must happen together to create flexibility and leverage
• The most common pre-transaction mistakes that quietly reduce valuation and how to avoid them

Register for the event and learn from someone who’s walked through it.