Schaumburg Business Association

Marketing and Communications Associate

American Society of Anesthesiologists, Inc.
Job Description
MARKETING AND COMMUNICATIONS ASSOCIATE
 
The American Society of Anesthesiologists® (ASA) is a medical association which serves a growing membership of more than 52,000 physician anesthesiologists, medical students and care team members. At ASA, we strive to be the best medical society in the world by offering superior educational opportunities and resources. Colleagues in Washington D.C. fiercely advocate on behalf of our members and strive to implement and enhance policies that benefit physician anesthesiologists and the specialty. At ASA we’re collaborative, dedicated to our members, committed to excellence and continuously improving. As a testament to these values we were named one of Chicago’s Best & Brightest Companies to Work For® and a winner of the Best and Brightest Companies to Work For in the Nation® in 2018 and 2017. To further strengthen the organization, we’re seeking individuals who are talented, knowledgeable, motivated and agile. If these qualities resonate with you, you may be the perfect addition to our growing staff!
 
Position Summary:
The Marketing and Communications Associate will assist with the development and execution of MarCom plan tactics for the team. This position executes and coordinates campaign tactics, including emails, social media, print and electronic ads, web updates and more.
 
Primary Position Responsibilities:
  • Work with Marketing and Communications staff to develop and maintain promotional calendars and adjust as needed.
  • Execute MarCom plans including the creation of promotional materials e.g., direct mail, brochures, web content, emails, videos, digital ads, etc.
  • Coordinate campaign logistics (and tactics) to ensure all elements are on message – reflect member value - and are delivered on time.
  • Review available data to assist with product pricing and make recommendations for placement and promotion to differentiate and better position ASA in the marketplace.
  • Manage deadlines and ensure tactics are delivered on time, alerts manager in advance of any potentially missed deadlines.
  • Regularly report sales to ensure monthly revenue goals are met and marketing mix is resulting in sales, collaborate with necessary business units.
  • Identify and monitor key performance indicators for marketing campaigns to ensure marketing mix is resulting in traffic to web pages and conversion rate is high.
  • Use Google Analytic campaigns, Search Engine Marketing – including Google Ad campaigns and third-party digital advertising, email and web analytics to monitor and report on campaign, adjusts campaigns as needed.
  • Stay current on innovative marketing trends that can be incorporated into ASA campaigns to help marketing effectiveness and revenue.
 
Position Qualifications:
  • Bachelor’s Degree in Marketing or related field required.
  • Minimum 3 years of experience in a marketing role. Experience working with a sales team is preferred.
  • Association, and/or agency experience preferred. Membership marketing experience a plus.
  • Strong copywriting and proofreading skills required. Knowledge of AP Style a plus.
 
Please follow the link to apply:  https://recruiting2.ultipro.com/AME1090ASAN/JobBoard/79dc62ee-25a8-40d7-92fe-8327b8e4afb5/Opportunity/OpportunityDetail?opportunityId=0679b9b0-2ea0-4d9b-bed3-2c0e10ae1f67
 
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